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Greetings, I'm Trel Robinson, Marketing and Digital Media Strategist

With more than 17 years experience in leading digital media, strategy development and creative services; I've partnered with Fortune 50 companies, small businesses and non-profits to build experiences that make a strong impact in our marketplace and communities. I walk the line of balance between design concepts and analytics for print, web, social and broadcast media.

  • name Dantrel Van Robinson "Trel"
  • address 1708 Steiner • Birmingham, AL 35211
  • phone +13107435950
  • email dantrel@gmail.com

Professional Experience


  • Web / Social Media Project Manager

    Faith Chapel, Inc.

    2016 - present

    Proactively generate and manage the functionality, content, metrics and engagement for three (3) websites: Faith Chapel (megachurch), The Bridge (multiplex) and Mike Moore Ministries (online bookstore) -- and their corresponding social media platforms (i.e., Facebook, Twitter, Instagram, etc.). Leading cross-functional team of designers, IT and production staff in new web projects, including mobile app development, video livestream and post-production editing.

  • Principal

    Fave Media

    2009 - 2015

    Launched a digital media agency (now merged with Trifectious, LLC) providing brand strategy, project management and design solutions for Fortune 500 companies and non-profits. Led a creative services team of 7 designers and 3 copywriters serving more than 10 million NRG customers. Launched a global retail marketing plan for HP's first Internet display. Curated social media content and photography for the The GRAMMY® Awards from 2009 through 2013.

  • Senior Communications Consultant

    The Fifth Business, Inc.

    2007 - 2009

    Developed web-based tutorial for BP Oil's online training curriculum. Led a cross-functional team of software developers and engineers while revising the script dialogue and layout for more than 50,000 on- and offshore personnel.

  • Marketing Activation Manager

    The Coca-Cola Company • Atlanta, GA

    2004 - 2007

    Executed national, regional and local strategies for brand launches, consumer promotions, digital media planning and PR throughout Alabama, Memphis and Panhandle Florida. Designed can bodies and sampled more than 5 million bottles of Coke Zero, Full Throttle and Surge.

  • Marketing Consultant

    Cumulus Media, Inc. • Albany, GA

    2002 - 2004

    Produced marketing collateral for three (3) urban radio properties including on-air imaging, commercials, promotions, community events and account management for more than $500K in annual, non-traditional revenue (beyond standard media buys).

  • Account Manager

    Cox Media Group, Inc. • Atlanta, GA

    2000 - 2002

    Managed the business development of Cox Radio Interactive, an ad sales initiative integrating station websites with on-air promotions. Delivered sales material, provided data analytics and wrote content for the websites resulting in a 5% increase in overall radio sales versus prior year.

  • Webmaster and Marketing Specialist

    City of Gary Department of Economic Development • Gary, IN

    1998 - 2000

    Built the city’s first website in 1999 – including copywriting, graphic design, wireframes and promotions that saved taxpayers more than $20K in annual printing costs. Also wrote content and designed promotional graphics for the city’s successful bid to host the Miss USA Pageant.

Education


  • Indiana University
    1998

    B.A. in Organizational Communications with emphases on Marketing and Mass Media. Minors in Music Theory and Graphic Design.

  • The Center for Sales Strategy
    2000

    Certification in Customer-Focused Selling for Media Industry.

  • Gatlin Educational Services, Inc.
    2008

    Certification in Advanced Technical Writing for Oil & Gas Industry.