Web / Social Media Project Manager
Faith Chapel, Inc.
2016 - present
Proactively generate and manage the functionality, content, metrics and engagement for three (3) websites: Faith Chapel (megachurch), The Bridge (multiplex) and Mike Moore Ministries (online bookstore) -- and their corresponding social media platforms (i.e., Facebook, Twitter, Instagram, etc.). Leading cross-functional team of designers, IT and production staff in new web projects, including mobile app development, video livestream and post-production editing.
2009 - 2015
Launched a digital media agency (now merged with Trifectious, LLC) providing brand strategy, project management and design solutions for Fortune 500 companies and non-profits. Led a creative services team of 7 designers and 3 copywriters serving more than 10 million NRG customers. Launched a global retail marketing plan for HP's first Internet display. Curated social media content and photography for the The GRAMMY® Awards from 2009 through 2013.
Senior Communications Consultant
The Fifth Business, Inc.
2007 - 2009
Developed web-based tutorial for BP Oil's online training curriculum. Led a cross-functional team of software developers and engineers while revising the script dialogue and layout for more than 50,000 on- and offshore personnel.
Marketing Activation Manager
The Coca-Cola Company • Atlanta, GA
2004 - 2007
Executed national, regional and local strategies for brand launches, consumer promotions, digital media planning and PR throughout Alabama, Memphis and Panhandle Florida. Designed can bodies and sampled more than 5 million bottles of Coke Zero, Full Throttle and Surge.
Cumulus Media, Inc. • Albany, GA
2002 - 2004
Produced marketing collateral for three (3) urban radio properties including on-air imaging, commercials, promotions, community events and account management for more than $500K in annual, non-traditional revenue (beyond standard media buys).
Cox Media Group, Inc. • Atlanta, GA
2000 - 2002
Managed the business development of Cox Radio Interactive, an ad sales initiative integrating station websites with on-air promotions. Delivered sales material, provided data analytics and wrote content for the websites resulting in a 5% increase in overall radio sales versus prior year.
Webmaster and Marketing Specialist
City of Gary Department of Economic Development • Gary, IN
1998 - 2000
Built the city’s first website in 1999 – including copywriting, graphic design, wireframes and promotions that saved taxpayers more than $20K in annual printing costs. Also wrote content and designed promotional graphics for the city’s successful bid to host the Miss USA Pageant.